leon siotis

LONDON, UK — Piece by piece, the connected TV experience is improving for viewers, broadcasters and advertisers alike, as tech firms improve the offering. That has certainly been the case for ad server firm SpringServe in the last couple of years. In this video interview with Beet.TV, Léon Siotis, Head of International, SpringServe, talks about […]

LONDON – As Leon Siotis takes in Europe, “What’s most fascinating about today is to see that there is no one thing that is happening with programmatic TV,” says the Managing Director for video advertising platform SpotX. “Each of the different countries is evolving differently. They’re trialing different ways to sell their inventory programatically.” In […]

LONDON – The selling of online video advertising using so-called “programmatic” trading technologies has come a long way in the last couple of years – but it has a way to go yet, according to online video ad platform SpotX’s UK and southern Europe MD Leon Siotis. “Although we’ve seen tremendous growth over the last five […]