Liane Nadeau

Contextual advertising is poised to reach new heights in the coming year, as artificial intelligence and advanced technology help marketers move beyond obvious placements to uncover hidden moments of consumer receptivity. But to get there, the industry needs to evolve its definition of what personalization in advertising really means. That’s according to Liane Nadeau, EVP […]

AMENIA, N.Y. — The digital ad industry has been preparing for a cookieless future. While Google’s surprise decision not to deprecate cookies in its Chrome browser may reduce the urgency of the move, it won’t necessarily change the fundamental trajectory. “The cookie itself is just one tool as a means to reach those actual audiences and […]

SAN FRANCISCO– As the third-party cookie is phased out, the industry must rethink its approach around all media types. In an interview with Beet.TV’s Jon Watts at LiveRamp’s RampUp Summit, Liane Nadeau, head of programmatic at Digitas North America, described how this is especially true for figuring out how programmatic fits into the landscape. There’s […]