Linear TV
DIRECTV’s Groner: TV Needs Sophisticated Tech to Fix Frequency Problems
Drew Groner as senior VP, head of agency and client partnerships at DIRECTV sees it again and again. Whenever the company analyzes a linear TV campaign, roughly a third of households end up seeing the majority of ads. It’s not just you – frequency is a big problem. From DIRECTV’s end, the company is trying […]
NBCUniversal Seeing ‘A Lot Of Uptake’ For Audience Targeting Platform
MIAMI – As it builds out and scales up its Audience Targeting Platform, NBCUniversal is seeing big increases in budgets and clients taking advantage of more precise targeting via linear television. And while its various TV and digital targeting products are tied to specific platforms, the company is weaving the “connective fiber” that will create […]
Disney ABC Addressable Targets Include BtoB, Lower-Funnel Use Cases
MIAMI – As the footprint for addressable television advertising continues to grow, its become clear media companies are casting the widest net possible for bringing new marketers into the TV fold. Disney ABC is no exception, as it builds out products showing successful data-driven campaigns attributable to better viewer targeting. “What we’re excited about is […]
Programmatic Will Boost, Not Decrease, TV Ad Value: Mondelez’ Bough
COLOGNE, Germany — The injection of “programmatic” ad-trading automation and control in to linear TV will likely increase, not diminish, the value of traditional TV ads, says one of the world’s top marketers. “All of a sudden, certain media slots on linear (will) become way more valuable,” snack food brand Mondelez International’s global media and consumer […]
BrightRoll Eager For Slice Of Linear TV Ad Business
SAN FRANCISCO – After signing a deal with Clypd this summer allowing it to buy ad inventory for its clients from TV providers like Cox and DISH, video ad tech vendor BrightRoll reckons it can take a piece of the traditional TV advertising sector. Video is video. whether it’s own on a phone, an iPad, […]
France is Leading in Programmatic Linear TV Ad Buying, here’s why
LONDON — A number of factors have given rise to the position of France as a leader in programmatic ad buying across digital video and linear television, explains Anne de Kerckhove, managing director for EMEA for Videology, in this interview with Beet.TV She says that many big publishers and broadcasters in France have embraced programmatic […]