Lisa Giacosa
SMG’s Giacosa on the New Vendors Behind Social Video
Programmers are exploring new ways to plan video and social TV across screens to drive consumer reaction thanks to a host of new technology vendors, says Lisa Giacosa, SVP Global Social Media Director and Global Video Lead at Starcom MediaVest Group, in an interview with Beet.TV at the Beet.TV executive retreat. Vendors she is keen on […]
SMG’s Twitter Partnership Moves Into Social Retargeting
LAS VEGAS — Starcom MediaVest Group is working with brands and Twitter to leverage social conversations around TV and to apply retargeting tactics to the social medium, says Lisa Giacosa, SVP Global Social Media Director and Global Video Lead at Starcom MediaVest Group, in an interview with Beet.TV at the Consumer Electronics Show. “We can […]