lisa utzschneider

CANNES — In a panel at the Global Leadership Summit, industry leaders discussed how AI is reshaping brand safety concerns, particularly around misinformation. While AI-powered tools can rapidly spread false content, they’re also being leveraged to detect and flag problematic material in real-time across social platforms. Lisa Utzschneider highlighted the importance of human oversight in […]

Having raised $270 million from an IPO in 2021, ad verification company Integral Ad Science (IAS) is continuing an acquisition trail designed to accelerate key growth areas. The company has acquired Context, a Paris-based digital content classification company. Here is is the press release. In this video interview with Beet.TV, IAS CEO Lisa Utzschneider explains […]

A month after raising $270 million in its IPO, ad verification company Integral Ad Science (IAS) is spending almost that much to buy a further step into the world of connected TV (CTV). IAS announced it had acquired Publica, a CTV ads server platform, for $220 million in cash and stock. Now it plans to […]

In December, Twitter announced the integration of third party verification vendors to validate advertising in its live feed. Integral Ad Science is one of the providers and its CEO Lisa Utzschneider expects that other social platform will follow, responding to intense marketers’ demands. This was one of the topics covered in this podcast episode of […]

Education, technology and facts may now be winning back some advertisers who fled news at the start of the COVID-19 pandemic. In this video discussion with John Montgomery, GroupM’s Global EVP of Brand Safety, Integral Ad Science (IAS) CEO Lisa Utzschneider reveals new research showing advertisers’ keyword blocking of news stories containing “coronavirus” and “COVID-19” […]

Amid the coronavirus crisis, many ad buyers, deeming the news too negative to appear next to, are adding virus-related keywords to brand safety tools that let them automatically filter the hottest news story of the day out of their media plans. That is kneecapping the revenue of many news publishers at a precarious moment, and […]

If you thought that ad fraud happened on classical digital platforms and would never impact TV, it may be time to think again. Integral Ad Science (IAS), a vendor of digital ad verification software services, has this year beta-tested a new tool aiming to apply similar processes to connected TV ads. Now the new system […]

If advertising viewability is, as many folks say these days, “table stakes”, where does that leave one of the original digital ad verification vendors? Integral Ad Science’s (IAS) new CEO says she is focused on differentiation, on Internet TV and on big platforms. “Many marketers are asking IAS, ‘Hey, get in the OTT game’, says […]

COLOGNE — Advertisers have got better at using data to derive real meaning from campaigns – now they need to improve the way they port their messages to new platforms. That’s according to the woman who runs revenue at recently-acquired Yahoo. Lisa Utzschneider tells Beet.TV: “We’ve become much more sophisticated over time about how to turn […]

CANNES — Yahoo arrived at Cannes last month ready to talk about video and programmatic. Lisa Utzschneider, the company’s SVP-Sales, Americas, observed that Yahoo’s video offerings now run the gamut from long-form original content (such as a custom opportunity for Honda in “Community”) to short videos in digital magazines to Sponsored Posts on Tumblr that […]