Lisa Valentino

Personal information that consumers consent to provide to businesses have become much more valuable as privacy restrictions limit the sharing of data. Disney Advertising Sales has a trove of first-party data to help marketers improve their targeting among its different media platforms. “The opportunity is to become a lot more sophisticated and specific about the […]

Measurement companies are not keeping pace with rapidly evolving viewer behavior and advertiser demands – so Disney plans to do something about it. That was the view expressed by Lisa Valentino, executive vice president of client solutions and addressable enablement at Disney Advertising Sales, as she launched launched a series of ad-tech offerings. In this […]

Disney is already looking ahead to 2022 as this year’s upfront sales season wraps up. The media giant got an early start this year with its first presentation in February that included the rollout of a programmatic platform called Disney Real-Time Ad Exchange (DRAX). “We felt it was important to start the conversations early, both […]

With a footprint as broad as The Walt Disney Company, Lisa Valentino can count on at least one kind of diversity. As EVP, Client & Brand Solutions, for Disney Advertising Sales, Valentino is figuring out how best to monetize the ad-supported channels across Disney’s massive portfolio. In 2021, that means automation, leveraging Disney’s own customer […]

The mouse house is big – but few advertisers would want to reach the entirety of Disney’s audience footprint. That’s why Lisa Valentino is offering technology to support refined audience targeting capability. In this video interview with Beet.TV, Valentino, executive Vice President, Client Solutions & Addressable Enablement, Disney Advertising Sales, explains how how developments announced […]