lisa weinstein

CHICAGO — With its sale l to TransUnion, Signal CEO Lisa Weinstein hopes the pair-up can be a “game-changer”. In the deal announced on Monday, TransUnion said it is acquiring the 11-year-old company, which started as BrightTag, to advance its ability to offer consumer data and identity information to marketers. Signal’s core offering was tag […]

CHICAGO — SMG is expanding the content platform it launched early last year to encompass video and native distribution channels. Designed to help SMG clients with their content marketing efforts, Content@Scale gives quick access to licensed content produced by more than 36 publishers and 135 content contributors, including CBSi, Kiplinger, Mode, Popsugar and AOL, as well […]

CHICAGO – As programmatic buying has matured, agencies are pulling it from separate departments and integrating programmatic buying more closely into core operations, says Lisa Weinstein, President, Global Digital, Data and Analytics at Starcom MediaVest Group, in this interview with Beet.TV. The evolution of programmatic buying inside agencies is similar to the growth of digital departments, […]

LAS VEGAS — Branded content is hot in marketing land. Now Starcom Mediavest Group (SMG’s) is saving brands the trouble of creating their own content – by obtaining publishers’ permission to re-publish theirs. SMG’s new Content@Scale CMS, launched this week, ingests text articles and images from Ahalogy, Demand Media, Glam Media, Forbes, Martha Stewart Omnimedia, Parade, […]