LiveRail

COLOGNE — Mobile advertising is exploding, demanding focused investment and new strategic approaches from those who deliver it. “I only think mobile – I honestly think that’s the only thing we should be concerned with; we hear that from publishers. ” says LiveRail’s EMEA head Yoav Armstein, whose ad tech company was acquired by Facebook. “Mobile is […]

COLOGNE — They are the twin trends reshaping media and, with them, advertising. The surge of mobile and video consumption is the biggest opportunity in front of marketers, says one of Facebook’s advertising chiefs. “Where it took TV and radio years and years and years to reach 50 million users, it took just seven years to […]

COLOGNE — With Nielsen’s OCR, comScore’s vCE and others vying to be the yard stick by which buyers and sellers measure online advertising, is the industry approaching a Betamax moment, in which a single standard will win out? That doesn’t need to happen, says one digital ad exec. “People maybe are trying to focus too much […]

The last year has seen an evolution in how publishers and broadcasters view the so-called “programmatic” sale of online ad inventory. “Just 12 months ago, a lot of publishers were just viewing programmatic as a remnant solution,” says Mark Trefgarne, CEO of video ad tech platform LiveRail. “The transition we’ve seen is a view towards […]

VIEQUES, PR — LiveRail has become one of the leading vendors in the collision of programmatic advertising and video. Now CEO Mark Trefgarne says he wants to go on growing in the year ahead. “We tripled the revenue last year, we expect to double the revenue again this year,” he tells Beet.TV. “We’re expecting to see […]

NAPA, Ca — Just when the industry was beginning to understand how “programmatic” and then “programmatic premium” were beginning to boost ad sales efficiency, another variant of the technology cropped up this year – “programmatic direct”. But one ad tech exec says this is the moniker that will really define the emerging space; at least, […]

SAN FRANCISCO — Publishers’ behind-the-scenes ground-laying is bubbling up to make this winter a blow-out season in advertisers’ embrace of automated video ad buying, says one founder at the epicenter of the trend. “We’ve seen a lot of big publishers preparing for what they expect to be a very, very large Q4,” Mark Trefgarne, CEO […]

Las Vegas-based startup blurbIQ has an exciting vision for livening up video ads. And now it it can bring that vision to a wider audience, following a deal with LiveRail. CEO Scott Reese tells Beet.TV in this video interview blurbIQ‘s technology, which adds games and other engagement features in to video ad inventory, plugs in […]