liveramp

It may be a digital world, but two of the big marketing data providers are now partnering to help brands better understand how their audiences behave in analogue spaces. LiveRamp is partnering with Criteo. In the deal, Criteo becomes LiveRamp’s first European partner for its IdentityLink product, helping to piece together an omnichannel view of […]

In a digital advertising world increasingly dominated by Google and Facebook, there is still a clutch of large-scaled ad-tech platforms that give the duopoly a good run for its money. But is the two giants’ lead unassailable if those platforms continue working alone? That is a question three of them set out to answer this […]