Liz Roche
Albertsons Bullish on CTV for Full-Funnel Effectiveness
LAS VEGAS — Is connected TV advertising for the top or the bottom of the marketing funnel? Liz Roche thinks it excels across the gamut. Albertsons Media Collective announced its CTV product, Collective TV, at Cannes Lions, and Roche, VP of media and measurement, believes the channel can account for significant top-of-funnel activity while also […]
Albertsons Media Collective’s Liz Roche: Personalized, Scalable CTV Key to Performance
PALM SPRINGS, Calif. — TV used to be a mass-reach medium whose stock in trade was top-of-funnel brand awareness. But CTV has changed all that. “Personalized, scalable CTV is absolutely paramount to drive performance,” Liz Roche, SVP of media and measurement at Albertsons Media Collective, said in this video interview with Beet.TV. Albertsons Media Collective […]