Lizzie Nolan
‘We Need to Change the Narrative’: Havas’ Strategy Director Wants to Return to the Art of TV Planning
LONDON, UK — At December’s The Future of TV Advertising Global 2023, TV and advertising executives debated the extent to which TV should be a brand-building channel or an outcome-driven one. Recent 2024 forecasts show TV ad growth will slow. Some brands, themselves under pressure to improve results in a tricky economy, are hoping streaming […]