Lori Greene
Brands Must Tap Emotions in Branded Content, Maxus’ Greene
With 90% of brands engaging in content marketing, media agencies have an opportunity to distribute that content for their clients, says Lori Greene, Director of Content at Maxus during an interview with Beet.TV. “Video is about tapping into emotions and making it memorable. It can be bringing up emotions like awe, surprise, sadness or happiness,” she […]