Lorne Brown

LONDON — With old-fashioned TV, things were simple. The gross-rating point was the predominant ad-buying currency. Now that the world is exploding in to on-demand TV, premium video and a host of other channels, ad-buying currencies are up in the air again. Lorne Brown wants to pin them down. In this video interview with Beet.TV, the […]

The digital platforms are commanding a greater and greater share of ad spend, and may even now be contributing to a forecast decline in US TV ad spend. How can the TV industry fight back? By simplifying and going large, says Operative CEO Lorne Brown, in this video interview with Beet.TV, Together with FreeWheel, Brown’s […]

MIAMI – The next generation of television—as represented by things like the ATSC3.0 standard—is now in sight. Then again, so is the moon. To hear panelists at the recent Beet Retreat Miami explain it, lunar landings might be easier to achieve than getting TV broadcasters en masse to quickly embrace the future. Asked by moderator […]

LAS VEGAS — Fresh from acquiring digital advertising workflow software vendor Operative, ad-tech firm SintecMedia is pinning its colours to a three-pronged offering, as it vies to help TV networks move forward in to the new era of ad sales. The deal took place in November at a reported $200mn value, combining a technology approach that […]

A new world is coming in to view, in which TV broadcasters will be able to help ad buyers target viewers more precisely. The only problem, TV broadcasters may not be in the picture. That’s why the US industry’s umbrella body, the National Association of Broadcasters (NAB), is convening members to gain control. For the NAB Show at […]

FORT LAUDERDALE — Some media companies, especially the smaller ones, just don’t have the kind of scaled inventory many advertisers are looking for. So Operative, an ad tech platform operator which lets publishers manage their online ad space, is encouraging some of its customers to pool their slots. The outfit says it is launching a program called “partner […]

TV companies’ biggest priority is responding to growing consumer habits in multi-screen and time-shifted viewing, according to executive research carried out by video ad tech platform vendor Operative. But its white paper, The Profitable Publisher, in which it polled 85 media executives, also found two big advertising threats – fraud and ad blocking – are low […]