Luma Partners
Kawaja on AT&T/Invidi Deal, Adobe/TubeMogul and Accelerated Consolidation in the Year Ahead
Following a record year for mergers and acquisitions in the digital advertising and media space, “the volume is going to continue” in 2017. That’s the forecast from LUMA Partners Founder & CEO Terry Kawaja, whose advice for startups in the artificial and virtual reality space—plus the Internet of things—is don’t be too early. In an […]
AdTech’s Torrid M&A Pace Powered by New Buyers, LUMA’s Kawaja
Through January to October 2014, the total value of ad tech deals totalled $3.8 billion, according to a report from investment bank Coady Diemar Partners at the time. And things are about to get bigger. Terence Kawaja, founder and CEO of media M&A advisory LUMA Partners, says his firm is advising on several deals, due to be announced this year, […]
‘Under Siege’: Kawaja On How Mad Men Are Fighting Back
CANNES — It’s a mad, mad, mad, mad world if you’re an ad agency exec right now. On the one hand, you have a palette of unlimited possibility at your fingertips – on the other hand, so does everybody else. Renowned media and technology M&A advisor and banker Terence Kawaja of Luma Partners is releasing […]
AOL’s Tim Armstrong to Keynote LUMA Partners’ Annual Digital Media CEO Fest
As CEO’s of leading adtech companies along with institutional and strategic investors gather for LUMA Partners’ annual one-day conference in Manhattan next week, there will surely be talk on and off the stage about the the acquisition of AOL by Verizon. Leading off the conference will be a keynote address by AOL CEO and Chairman Tim […]
AdTech Banker Kawaja: Video Ad Platforms Need To Differentiate
If you are tired of trying to distinguish one “end-to-end, full-service video targeting and decisioning” vendor from another, imagine how people from outside the digital video industry must feel. LUMA partners CEO Terence Kawaja says 2015 will see ongoing video tech momentum after the “inflection year” of 2014: “We’ve just seen 28 transactions across the video Lumascape, […]
Banker Kawaja: “TAM” is the Huge Upside for AdTech, Beyond Digital Media
While advertising-supported digital media is quickly growing, there are much larger opportunities for adtech companies. This exists in the total addressable market (TAM). This includes e-commerce, retail, e-payments, marketing automation and SAS, says Terence Kawaja, CEO and co-founder of the boutique investment bank LUMA Partners, in this interview with Beet.TV Kawaja will speak about […]
Luma’s Kawaja: Fragmentation Happens, So Get Used To It.
AT SEA OFF THE COAST OF FRANCE — When Terence Kawaja first introduced the Lumascape, the visual map illustrating an alarming array of ad tech companies, he backed up the image with a call for a simpler world. But that simplification isn’t going to happen, the media finance expert now concedes. “Fragmentation is here to stay […]
Mega Media Mergers Point to the “Converged TV World of our Future,” Banker Terence Kawaja
The recent flurry of media M&A activities, including the AT&T DirectTV deal, means that the big players are “lining up their assets” in advance of the inevitable convergence of TV and digital video, says Terence Kawaja, head of LUMA Partners, a boutique New York investment bank specializing in digital media, in this interview with Beet.TV […]
Kawaja: TV Buyers Must Be Slow-Rolled To Programmatic
If the digital advertising people getting high on “programmatic” trading are to access the $70 billion US TV ad market this way, they had better develop some empathy first, says one of the industry’s leading media finance advisors. Luma Partners CEO Terence Kawaja says TV ad trading, historically reliant on broad demographic targeting, and digital […]
Kawaja: No Bubble In ‘Sciencification’ Of Advertising
LOS ANGELES — The digital marketing technology landscape may be expanding, but it isn’t about to go pop, says one of digital media’s most noted banker-advisers. “We’ve seen a change from media intermediation being an art to more of a science,” Luma Partners‘ Terence Kawaja tells Beet.TV. “You hear about the word ‘programmatic’… bringing software […]