lynda clarizio

Marketers face a variety of challenges in measuring the effectiveness of their advertising campaigns amid rapid changes in technology, public policy and consumer habits. Overcoming these hurdles requires an industrywide effort among advertisers, media owners and ad-tech companies. The state of digital ad measurement “is at an all-time low,” Lynda Clarizio, an adviser and member […]

MIAMI — The upfronts season, in which US TV networks tempt ad buyers to open their wallets by presenting their roster of programming, has begun – and Nielsen is hoping it is just in time for buyers to judge the likely audiences using its new viewer data products. The measurement firms’ new Total Audience Measurement system, to ascertain […]

LAS VEGAS — It was billed as a first, and a successful one at that. In October, Yahoo broadcast its first ever live stream of an NFL football game, the one  between the Jacksonville Jaguars and Buffalo Bills from London. After the final whistle, Yahoo claimed to have broken ground by attracting 15m viewers. That would have made […]