Lynne Kjolso

Generative artificial intelligence has been popularized in the past couple of years by apps such as ChatGPT, which can quickly generate responses to questions in everyday language. In the realm of advertising, gen AI is having a profound effect on marketing and creative processes. This discussion at the Cannes Lions International Festival of Creativity focuses […]

CANNES — For the advertising industry, the boom in video game advertising has always seemed to be just around the corner. But the world of gaming is already rapidly evolving, and with it comes a massive opportunity for advertisers to reach a highly engaged and loyal audience. With 3.4 billion gamers worldwide, the potential for […]

MIAMI — The digital advertising landscape is witnessing a seismic shift with retail media rapidly emerging as its most dynamic frontier. “Retail media is the third wave of digital advertising,” asserts Lynne Kjolso, VP, Global Partner & Retail Media at Microsoft. In this video interview with Beet.TV, She paints a picture of an industry on the cusp […]