Magna Global

SAN FRANCISCO — AOL-owned Adap.tv is working closely with media agency giant Magna Global to deepen the work both are doing in programmatic video buying, says Kara Weber, Chief Marketing Officer at Adap.tv in this video interview with Beet.TV. The partnership was inked last fall and now Magna Global has begun running digital and TV ads […]

SAN FRANCISCO – Today, AOL announced the  organization of its programmatic advertising operations into a new entity which it calls “ONE.”   Joining the initiative as “charter” partner is Magna Global, the media agency of IPG Mediabrands. Speaking with Beet.TV, Kristi Argyilan, president of Magna NA, gives an overview of the automation of digital media, […]

As marketing becomes more reliant on programmatic buys, agencies are needing to hire more technically-minded people, says Kristi Argyilan, President of Magna Global North America, MediaBrands, in this interview with Ashley J. Swartz at the recent Beet.TV executive retreat in Vieques, Puerto Rico. “We are starting to profile more like a financial portfolio management mindset. We are hiring more data scientists, […]

VIQUES, PR — IPG’s Magna Global media agency has tried to aggressively embrace automated platforms for the online ads it trades in. And things are moving faster than it expected. “We had a goal set for 2013 of putting 5% of our total spend through programmatic,” says Kristi Argyilan, the group’s north America president. “We exceeded that […]

If 2013 was the year when publishers fretted that programmatic online ad sales would devalue their inventory, 2014 is starting out as the year of more measured appreciation of its offering, says one ad exec. “They’re wildly enthusiastic,” says Magna Global’s programmatic EVP and MD Neeraj Kochhar. “Publishers are finally beginning to appreciate the benefits […]

Magna Global is seeing upwards of 40% growth in programmatic video buying year over year, says Neeraj Kochar, Managing Director of Programmatic at Magna Global, during an interview with Forrester analyst Joanna O’Connell for Beet.TV. Much of the increase is coming from brand dollars, Kohcar tells Beet.TV. The media agency is betting big on automated […]

SAN FRANCISCO – Just when many in the industry are excitedly committing to buying targeted ad slots using automated, real-time bidding systems, some publishers want to slow down the real-time clock – and one agency group is backing them. “Today, (real-time bidding) is known as being motivated by trying to drive prices down as low […]

SAN FRANCISCO –  Hold on to your hats. The decades-old way advertising has been bought and sold could start to collapse in 24 months. “A lot of media companies have been good money with the old model,” IPG Mediabrands’ Magna Global north America president Kristi Argyilan tells Beet.TV in this video interview. “Our hypothesis is […]

NEW YORK — As the online video market has grown, ad prices have dropped, says Todd Gordon, EVP Integrated Trading at Magna Global, during an interview with Beet.TV. That’s a natural evolution in the marketplace, he added. “When digital video was first available it was the most premium thing on a plan. As spending increases, the price […]

The key efficiency new-wave digital media sales holds over TV is clear – super-targeting through addressable, automated and programmatic buying models. But TV ads could soon be sold using the same techniques. “The technology to do that in digital display is a lot further along than in linear TV – but we believe that, over […]

CANNES –  While the move to automated platforms for buying and selling advertising inventory is steadily growing, the industry needs to find a more effective way to measure how all that activity is creating value and impacting brands, says Michael Brunick, SVP for Programmatic at IPG’s Magna Global, in this interview with Beet.TV. He said […]