Magnite

AMENIA, N.Y. – Retailers that sell advertising are proliferating as they seek ways to monetize their customer data by helping marketers to improve their campaign targeting. With an estimated 600 retail media networks to choose from, advertisers and media buyers are confronting a complex marketplace. “We’ve got to figure out for an agency what makes […]

AMENIA, N.Y. – Retailers that sell advertising have grown more sophisticated in their understanding of what marketers and agencies demand from their media partners. “They’re looking at what the buyer’s needs are, how the buyer workflows are happening today, and how they can help kind of ease those pain points and friction points in the […]

After the advertising industry decamped to the seaside of Cannes in June, movers and shakers will head to the hills. Beet Retreat Berkshires takes place at the Troutbeck Estate hotel, July 21 to 23, with 125 attendees discussing performance TV advertising, identity solutions, AI and retail media. In this video interview with Beet.TV, Cassidy Diamond, […]

MIAMI — A year after Magnite launched ClearLine, a platform designed to give media buyers access to “premium video inventory” without the need for a demand-side platform, how is it shaking-out? Beet.TV caught-up with Michael Barrett, President and CEO, Magnite, at POSSIBLE 2024. “It’s not a DSP replacement, but it’s significant in converting insertion orders to […]

LONDON, UK — It’s not every day you can chalk up a “win-win”. But ad buyers’ quest for shorter programmatic supply chains may do the climate a favor. “The advertising industry’s quest for transparency and cost efficiency in the programmatic world has inadvertently unlocked a path towards sustainability,” Julie Selman, SVP, Head of EMEA, Magnite […]

LONDON, UK — In the last few years, we have seen media industry consolidation on the publisher side, as media owners grapple with digital transformation. But consolidation is also happening within ad-tech vendor relationships, as buyers reduce the number of partners they work with. In this fireside chat Beet.TV, Sean Buckley, Chief Revenue Officer, Magnite, […]

SANTA MONICA, CA — AI, FAST and UX. Those are three of the acronyms Matt McLeggon thinks are moving the ad industry. But, in this video interview with Beet.TV, McLeggon, SVP, Advanced Solutions, Magnite, warns that, to make the best of the new capabilities, the industry needs an open ecosystem to come together to tackle growing […]

SALISBURY, CT — The digital advertising industry is witnessing a data explosion, with more device IDs and user IDs than the global population. However, this burgeoning abundance of data isn’t all sunshine and rainbows, argues David Buonasera, CTO of Magnite. In this video interview with Mike Shields for Beet.TV, Buonasera suggests the data devil is […]

SALISBURY, CT – With deals like Samba TV buying Disruptel, Criteo acquiring Brandcrunch and Kargo buying VideoByte, the ad tech industry is still seeing M&A, even though some had forecast a drop-off. It means a much-needed consolidation phase, says Sean Buckley, Chief Revenue Officer of Magnite, who says: “I think we’ll continue to be in […]

LAKEVILLE, CT — Many had expected a rebound. LUMA Partners’ Q2 2023 market report may show a 35% dip in deal volume, quarter-on-quarter – but we are seeing ad-tech M&A nonetheless. Deals include Samba TV buying Disruptel, Criteo acquiring Brandcrunch and Kargo buying VideoByte. For Sean Buckley, Chief Revenue Officer, Magnite, consolidation means maturity. Maturing […]

In a digital advertising marketplace, how can programmatic continue its advance without demand-side platforms (DSPs)? Magnite just launched a solution for buyers to do just that. In this video interview with research analyst Joanna O’Connell for Beet.TV, Michael Barrett, CEO, explains why. Bringing the Best of Programmatic to High-End Premium Video In April, Magnite launched […]

SAN JUAN, Puerto Rico – The on-demand TV industry has leaned heavily toward streaming and programmatic ad trading. But the next big area to light-up could be live streaming TV. Sean Buckley, chief revenue officer at sell-side platform Magnite, explains the evolution of the business so far, and what could be coming next in this […]

SAN JUAN, PR — In the new discipline of “supply path optimization” (SPO), more ad buyers are looking to consolidate the number of platforms they go through. That’s an aim Mike Evans can get behind. In this video interview with Beet.TV, Evans, SVP, Demand Facilitation, Magnite, explains why he thinks consolidation could improve the marketplace. […]

SAN JUAN, PR — In the current economy, and with the current state of subscription TV services’ content slate, many in the industry have speculated that consumers will embrace new, free TV services. Now there are some data to prove it. In this video interview with Beet.TV, Sean Buckley, Chief Revenue Officer, Magnite, describes research the […]

Some might say the marker of any great technology adoption is when the product fades into the background. That’s what Sean Buckley thinks is happening to programmatic, the collection of technologies which ad up to automated and advanced digital ad trading. In this video interview with Beet.TV, Buckley, Chief Revenue Officer, Magnite, explains how he […]

LONDON, UK — After a few years in which the center of the TV industry’s gravity had swung toward streaming subscriptions, the re-emergence of ad-supported models is now the driving force. But that rise is not necessarily new. Not only had free-to-air TV continued to exist alongside historic linear pay-TV; arguably, the recent growth of […]

CANNES —  The Cannes Lions festival can be a vantage point from which executives see and advance media’s emerging trend lines. For Matt McLeggon, that means workflows coming together, just as it meant those executives coming together at the festival. In this video interview with Beet.TV, McLeggon, senior vice president of advanced solutions at ad-tech […]

SAN JUAN, Puerto Rico – As Beet Retreat 2022 got underway in beautiful San Juan, Puerto Rico, “fluidity” was on attendees’ lips. LiveRamp’s Jay Prasad has been writing and talking about the concept, in which TV networks and advertisers can make good on ad spend using digital if an initial GRP-based ad buy is unable […]

In an industry that depends on connections, integration and collaboration are critical. But those connections aren’t only digital. At the Beet Retreat, one of the industry’s most talked about gatherings of high-level media executives, decision-makers come together to debate and thrash-out new working relationships. In this video interview with Beet.TV, Matt McLeggon, SVP, Advanced Solutions, […]

So far in the evolution of streaming TV, the majority of the focus has been around on-demand consumption. But live viewing is growing fast, as IP delivery becomes normalized as a delivery channel. In this video interview with Beet.TV, Katie Evans, Chief Operating Officer, Magnite, says that means a number of new technical hurdles MVPDs […]