Malin Häger
Do The JIC: TV4 Media’s Häger Presents Sweden’s Model For Media Measurement
LONDON, UK — Last time Malin Häger spoke with Beet.TV, she said TV was “super-hot” in Sweden, under-going a renaissance. That was in 2018. Six years later, the Nordic Sales Director, Advertising, for Swedish broadcaster TV4 Media says things are improving further, with a new measurement initiative giving advertisers more insight into cross-screen viewing. I […]
TV Is Having A Renaissance In Sweden: TV4’s Häger
The credits are not ready to roll just yet. In fact, by staking out its unique value and by tweaking the way it sells advertising, television could yet retain its historic leading edge amongst marketers. That is what the Swedish TV network TV4 has done, and TV4 sales director Malin Häger claims the company is reaping […]