Mark Failla

The pandemic helped to increase the demand for video streaming services as many people looked for ways to entertain themselves while stuck at home. The shift in viewing from traditional linear television to video on demand has led political campaigns to change their strategies, as seen in this month’s midterm elections. “People are watching and […]

WASHINGTON, D.C.-When competitors DISH and DIRECTV came together in 2014 to offer addressable television advertising solely for political campaigns, early takers were traditional TV buyers. But in the 2016 election cycle, digital buyers wanted in. “I was amazed at how quick the political ad agencies were to accept this and to want to use” D2 […]