Mark Jablonowski

Another year, another US midterm election. But the 2022 cycle is one marked by contradictory media trends. On the one hand, the deprecation of device identifiers challenges candidates trying to target individual voters. On the other, the rise of connected TV (CTV) and over-the-top (OTT) services makes the influential TV screen supremely targetable. In this […]

WASHINGTON, D.C.-Political candidates aren’t the only humans capable of saying one thing and then doing another. While many a campaign’s media strategists talk a great game about harnessing digital ads and programmatic television to target voters with less waste, there’s a big disconnect from what they actually do. This sentiment was echoed by all three […]