mark read

Longtime WPP executive Mark Read, who has been serving as interim co-COO in the aftermath of the departure of the April Martin Sorrell, has been selected as the new CEO of WPP.

CANNES – WPP’s Mark Read says the advertising industry is in a time of “structural change, not structural decline,” but survival depends on people within the industry making the effort embrace that change. Interviewed by Beet.TV at the Cannes Lions Festival of Creativity, Read points to the event itself as evidence of change, noting its […]