Marketing Cloud

For a long time, the ad industry was playing catch up on data and technology. Today, according to Jon Suarez-Davis, Strategic Advisor for Habu, that’s no longer the case, as the technology for most sophisticated forms of collaboration and execution is in place. What’s holding up adoption, if anything, is people,  as well as the […]

In its most recent quarterly earnings, Adobe Systems Incorporated reported $290 million in revenue for its Marketing Cloud, “with strong bookings growth.” Based on the report. digital marketing services represent about 25% of Adobe’s revenue. This week, we spoke with Brad Rencher, SVP of Digital Marketing, about fast-growing unit and recent deals including a partnership […]