marketing

ANAHEIM — Orabrush was “the first company to figure out how to commercialize YouTube using YouTube’s commercial tools to get an ROI on a product,” says company co-founder and head of marketing Jeffrey Harmon. We spoke with Harmon at VidCon to find out more about how Orabrush has utilized YouTube to sell product and become […]

The advertisers who are pushing out ahead in the new world of programmatic and automated online ad buying are those who are prepared to accept that returns will be generated only after initial outlay. That’s according to the products and services VP of Publicis’ VivaKi digital group, Kurt Unkel. “One of the fund challenges in […]

Adobe is going live with a refresh for its Marketing Cloud suite and a third iteration of its social advertising platform, as it hails social networks as “a unique opportunity for marketers”. The interface update, trailed in March, brings closer together the analytics, experience management, targeting, media optimisation and social planks of Adobe’s Marketing Cloud […]

CANNES – The chief strategy and innovation officer of Publicis’ VivaKi digital unit has a three-item recipe for the future of marketing. Rishad Tobaccowala told Beet.TV in this video interview advertising that is increasingly video-led will, first, become more targetable and, second, include built-in transactional capability. But Tobaccowala’s exciting vision extends beyond current technology. Third, he […]

LONDON – Reuters has begun a “major” program to digitize 25,000 hours of analogue video content it hopes to license to content-hungry brands and to publishers eager for material to serve ads against. “It’s sitting in a basement,” Reuters’ global multimedia head Greg Beitchman told Beet.TV in this interview. “If you want that content today, […]