Marni Rommel

SANTA MONICA, Calif. – Contextual advertising has been around for years, but its role was somewhat diminished as marketers relied on tracking cookies to improve their audience targeting online. With connected television, which is a cookieless environment, contextual advertising is getting supercharged with advances in technology. “Contextual targeting is going to play a significant role […]

In the latest programmatic move from DISH Media, advertisers can now buy national linear TV inventory through a real-time programmatic system. The move, announced by DISH Media, is in partnership with ad insertion provider SeaChange and sell-side software provider Beachfront. In this video interview with Beet.TV, Marni Rommel, VP, Business Development, Beachfront, explains his vision. […]