Mastercard Ad Intelligence

Last week was the big, annual brand marketer’s conference in Orlando, the ANA’s Masters of Marketing. We were not there this year to cover, but heard great things.  There was a smaller crowd on hand than normal, but many more folks participated virtually.   It was probably the biggest and most successful hybrid marketing industry event […]

CANNES – Advertisers have made big strides in understanding issues like digital ad viewability and consumer attention. Now they need to focus more on understanding business outcomes. To Jay Sears, this means focusing not on proxies or clicks or even intention “but actual sales lift as the result of an exposed population seeing an ad.” […]