matt kaplan

The idea drew John Oliver’s ridicule last week, but publishers who are growing increasingly comfortable with branded content production for text are looking next at servicing brands with video opportunities, according to a panel convened by Beet.TV.  These and other publishers are surfacing native advertising outside the pre-roll, in a variety of new, rich media, display units. […]

The world’s biggest newspaper website intends to start making more digital video of its own, to satisfy advertiser demand for more premium inventory. “We produce 900 stories a day ,” says Mail Online’s North America sales VP Matt Kaplan in this video. “Maybe 20% of those pages has a video on it. About 2% result in […]

The world’s biggest digital newspaper site wants to fast-forward its video ambitions – not just for editorial, but for advertising. “We’re an absolute giant,” says Mail Online sales VP Matt Kaplan. “We drive more video consumption than any other player in our space – upwards of 50m streams per month – and yet it’s less than 2% of our total […]