Matthew Dybwad
TV Buyers Will Pay More For Programmatic Efficiency: TubeMogul’s Dybwad
WASHINGTON, D.C.-It’s common wisdom that the growth of programmatic television advertising has been constrained less by technology than by the difficulty in herding together all the players that own the inventory. But at a more basic level, human instinct is in play. There are a “lot of different actors on a lot of different levels,” […]