Media

Participatory media platform Bunchball is being used by  a number of cable networks to drive the participation of fans in online game and contests.

Will Frank Rich beat Keith Olbermann in tonight's ratings around the election returns?  Probably not, but in a first, The New York Times is going live from its newsroom with reports and commentary on the mid-term election.

Boosting video consumption by offering thumbnails of “related videos” has become a top priority for a number of publishers.

With news of YouTube co-founder Chad Hurley stepping down as CEO, we think it's a good time to republish our interview with him from the summer of 2006. Google aquired the start-up two months later.

The Wall Street Journal, which has been expanding live programming from its Manhattan newsroom with a twice-daily live show called The News Hub, will provide six hours of news and commentary on Tuesday evening, as returns for the mid-term election are reported.

The overarching theme of this year’s Monaco Media Forum (November 10-12) will be the “mobilization” of digital media, says event programmer Spencer Reiss, an American journalist.

Ross Levinsohn, former head of digital at News Corp and most recently a VC at Fuse Capital, will be heading to Yahoo to run the company’s media operations.  Kara Swisher broke and confirmed  this development.

LAS VEGAS — VendrTV,  a video web series about street food, a part of Next New Networks' HungryNation.TV,  attracts an audience of about 200,000 viewers per month.

Ping Li, a partner at powerhouse venture capital firm Accel Partners (investor in Facebook, others), says the big opportunity around video is mobile. 

SAN FRANCISCO — BoingBoing, the popular blog about technology and culture, has dialed back significantly from producing original daily packages to presenting mostly other’s videos, says David Pescovitz, co-editor, in this interview with Beet.TV

The digital health network HealthiNation has learned that viewers are actually more likely to finish watching an ad all the way if the as is placed after the content.

While pay–per-view has become pervasive for live sports, Amazon’s on-demand service and adult entertainment, subscriptions and micro-payments are emerging for online video publishers. 

A mash-up video of the Christine O’Donnell campaign a spot, in which the candidate denies being a witch, has reached some 250,000 views today (10/18) in its first day. It is among the top ten most watched on YouTube.  (See the clip below.)

The emergence of Web video is a "bigger deal than people realize" and it is a "reinvention of the spoken word" in profound ways, says Chris Anderson, "Curator" of the TED conferences and hugely successful Web series TED Talks.

Videoegg's recent acquisition of blog company Six Apart, forming a new company called SAY Media, means that content creators can now monetize content through a sophisticated ad network and brand advertisers can reach a global audience comprised of some 340 million uniques monthly impressions, says Matt Sanchez, CEO.

NEW YORK — With last month's acquisition of online video syndictor 5MIN by AOL, sites publishing of 5MIN videos, including the giant video sharing site Dailymotion, could soon begin to publish content from  AOL owned and operated properties. 

In a profile of Mediagazer editor Megan McCarthy just out in the American Journalism Review, VentureBeat executive edtor and former boss Owen Thomas calls her "the cyborborg of news, the borg queen of the blogosphere."

NEW YORK — The "currency" of online advertisnig will shift from the current CPM model of cost per impression, to a "cost-per-view" model in which advertisers only pay for the ads which are watched, says Google's Barry Salzman, head of media and platforms for the Americas in this interview with Beet.TV

In its rankings for video views in August for the U.S., comScore has found that the San Francisco-based video ad network Brightroll has served up nearly 470 million video ads, ranking second to Hulu for most ads served.

NEW YORK — While rich media display ads comprise just 6 percent of Web advertising now, that number will vastly increase as the cost and complexity of serving comes down, says Barry Salzman, Google's Managing Director of Media and Platforms, the Americas, in this video interview with Beet.TV