Media

Analytics around online and mobile video is in the "prehistoric ages," with no single source to provide adequate information, says Alan Wurtzel who is President, Research & Media Development at NBC Universal.

LOS ANGELES –  7-Eleven, the world's largest store chain, is quickly making a name for itself as a marketer that's open to digital experimentation.

In an effort to maximize advertising dollars around the big U.S. market for online news, the BBC has launched a U.S. destination.  

LOS ANGELES — Digital show producer My Damn Channel is getting a piece of the action when it comes to Web-to-TV crossover show "Childrens' Hospital" that launched just last week on Cartoon Network's Adult Swim, My Damn Channel told Beet.TV at the NATPE LA TV Fest during an interview.

CNNMoney.com the big business portal with content from CNN, Money, Fortune and a large amount of staff produced content, is serving up 450 million page views a month, according to a report in Talking Biz News which features a Q&A with Chris Peacock, executive editor. 

Akamai, the Boston-based content delivery network, said today that demand for Internet services around the World Cup doubled over demand in 2006 during certain peak times.   

Nominations for Emmy Awards for news and documentaries were announced today.  PBS leads with the most nominations followed by CBS and the other television networks.

LOS ANGELES — Disney’s Web original studio has a distribution deal for its I Heart Vampires series to run on BeeTV, the Japanese mobile broadcaster.

Machinima, the fast growing video site of video-game and virtual world videos, reached an audience of 27 million monthly uniques and 127 million video views in May, says Allen DeBevoise, chairman and CEO of the Los Angeles-based company.

Techmeme, the part automated, part human-driven technology news aggregator has reached 3 million monthly views, according to a report in the The New York Times by Claire Cain Miller.

SAN BRUNO, CA — In anticipation of the launch of Google TV this fall, YouTube introduced its new living room play “YouTube Lean Back” yesterday.

The rapid growth of online video as a viable advertising medium, with marketers seeking uniform publishing environments, is leading to the consolidation of many start-ups, says Ping Li, a partner with Accel Partners.

Following ABC's lead, Fox and NBC are also upping the ad load in their online shows, and that's because most advertisers aren't willing to pay a huge premium for online video ads. 

Tania Yuki, who heads video products at comScore, explains how the company tracks video views through links, tags, and via a panel of 2 million Internet users.   

"For advertisers, an online video ad network gives them scale, and if they need to buy 50 million or 70 million impressions over a weekend there aren't many places outside of an ad network to get that scale and consistency of scale," says YuMe CEO Michael Mathieu in this video interview. 

Brands and marketers playing in Web video are eager to know what works. The answer from one media buyer is this:  varied creative, linking display ads with video overlays, and interactive ads in the video experience. 

The consumption of online video news and information clips in the U.S. has doubled over the past 12 months, to 565 million video views in May up from 277 million last May, according to comScore.

No longer depending on video views on their big destination sites, as many as half of premium publishers, including Fox and MSNBC.com, have in place a syndication plan to get their videos seen around the Web, says Scot McLernon, Chief Revenue Officer of YuMe, a video advertising technology company.

In an important development in the way video views and associated in-video ads are tabulated, comScore will count videos and related ads separately, de-linking the two, beginning with the June numbers. 

Participants in Starcom's online video consortium, The Pool, are learning about the types of standardization, platforms, and ad formats that will augment the flow of dollars into the online video business, said Mark Marvel, senior director of video at MSNBC.com, during a recent interview with Beet.TV.