Media

LONDON – While big newspapers and broadcasters have made substantial investments in online video creation and distribution, most have limited their reach and opportunity to the wider Web. 

SAN FRANCISCO – Jane Goldman, editor in chief of CHOW, the CBS Interactive food site, is finding success with instructional videos as short as 30 seconds.

LONDON–While Adobe Flash is the most pervasive plug-in for video on the web, it is not supported by Apple's iPhone, iPad, and related devices. 

LONDON — While the Financial Times is mostly behind a subscription wall, its videos are provided without restrictions.  

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they're most eager to target audiences better and to access more sophisticated data around viewership.

In crafting a successful strategy around online video, analytics are essential and Ominiture, which was purchased last year by Adobe for $1.8 billion, is supplying data to most of the major online publishers. 

SAN FRANCISCO – Networks including CBS are considering moving toward a full ad load online, in a move that could potentially usher significant dollars into online video, but also turn off users who are accustomed to seeing only a handful of ads on Web TV.

SAN FRANCISCO, CA — With the advent of sophisticated authentication software, content creators will have the ability to monetize their video through a range of payment schemes from micropayments…

SAN FRANCISCO — In a speech the annual 4A's conference, Arianna Huffington sought to inspire the audience of advertising and media executives with her high energy approach to publishing.  

Ask pretty much any agency or brand executive what they want more of this year and they'll tell you data–they want better data that they can use to target their potential customers.

SAN FRANCISCO — While broadcasters and other content creators are putting more video online and consumers are increasingly watching, the industry  hasn't seen a significant migration of television ad dollars online because of a decentralized media buying environment, according to Jayant Kadamabi, founder and president of YuMe.

Brightcove, the big video services company, has been expanding aggressively in Japan with a number of corporate and media clients.  Today, the company announced it will provide video services to the Nikkei, Japan's largest business newspaper.

SAN FRANCISCO — Media executives have a love/hate relationship with Apple. They admire the elegant design and usability of its products but decry the restricted "walled garden" that Apple puts up for content creators.

SAN FRANCISCO — Avatar director James Cameron, studio chief Jeff Katzenberg, FCC chairman Julius Genachowski, Microsoft CEO Steve Ballmer, and Comcast's Steve Burke are some of the speakers scheduled for the Wall Street Journal's All Things Digital conference June 1-3 in Palo Verdes, California.

SAN FRANCISCO — While the iPad is elegant, distributing a new type of video file along with formats for other emerging platforms such as HTML5, it could create unexpected costs for the the industry, says Anthony Soohoo, SVP at CBS Interactive in comments during the Beet.TV Online Video Executive Roundtable that took place on Wednesday.

Howcast, a New York-based online video content and syndication company, which makes short "how to" videos, is finding traction with branded content created for big marketers. Today, the company announced a campaign with 1-800-Flowers. 

Boxee, the free software download that allows consumers to use their PC to watch television programming, is creating a pay-per-view system for content creators. 

Techmeme, the influential aggregator of technology news, has added another "human" element to its engine with Rich DeMuro, a veteran CNET editor who joined Techmeme earlier this year. 

Will 2010 be the year when online video becomes mainstream in the media business? Will marketers move television budgets online? What are the metrics of success for the emerging medium?

Demand Media, the Los Angeles-based media start-up with a network of 7,000 content creators, uses YouTube as its primary publishing platform and it now has had one billion views, Shawn Colo, co-founder, told me on Friday.