Media

With the audiences relatively small for original Web video, the opportunity for producers and distributors to make money will come from brand messages and product placements "baked" into the video, says Jigar Thakarar, Director, Web Original Content Strategy at CBS Interactive.  (You will find his comments 2:30 into this clip.)

Watching the ghastly war unfold this weekend in Georgia between Georgian and Russian troops over the breakaway region of Ossetia, we found Reuters reports to be widely used online including by the The Wall Street Journal and the New York Times.

Mobile video ads targeted at a user’s demographics and location could soon become a reality. GoldSpot Media has developed technology that can insert targeted ads into mobile broadcast networks in real time.  GoldSpot is already in commercial trials with broadcasters in Europe and Asia, and is currently in talks with broadcasters in the U.S., CEO […]

The online coverage of the Olympic Games on MSN is spectacular.  The Olympics often provide  a showcase innovation, as Business Week’s cover story explains.  For this Olympics, in the digital media realm, a milestone innovation will surely be the entrance of Microsoft’s Silverlight. Earlier today at the Beet.TV studio, we spoke with Eric Schmidt, director […]

Andrew Baron, founder of the pioneering webisode Rocketboom came by the Beet.TV studios earlier today for a debrief about the just announced syndication deal with Sony and its implications for his company.

LIVESTRONG.com, Demand Media’s newest venture and a trademark of the Lance Armstrong Foundation, wants to differentiate itself from other health information sites with its variety of high-quality content and the community surrounding that content, Director of Community Lex Friedman says. Demand Media CEO Richard Rosenblatt, the former CEO of MySpace, knows a thing or two […]

Consumers may find pre-roll ads annoying, but they’re still the highest-performing asset and the model favored by large TV advertisers, according to Jayant Kadambi, CEO of video ad network YuMe.    Kadambi says that overlay ads, which are banners at the bottom of the screen, perform-second best and get a good viewer response because they’re […]

Our friends down the block at the Silicon Alley Insider have a report out tonight that Daily Candy, the email newsletter company that’s been around for eight years, giving buying tips on fashion, has been sold to Comcast for $125 million.

Peer39, an ad network that processes the meaning of text on web pages and delivers related ads, will help make advertising more relevant to viewers, CEO Amiad Solomon says. Basing ads around keywords on a page, as Google AdSense does, can yield tangential results. A page about a trip to Hawaii that mentions taking photos […]

Where is in the world is objective journalism in the Internet age and is it necessary?  Bambi Francisco, founder of Vator.tv, explores this topic in her post today with several leading journalists and media executives who are interviewed on the video above. "The whole notion of objectivity should be thrown out," said Phil Bronstein, editor […]

Brightcove, the Boston-based video publishing services company, has established a separately funded Japanese unit and has landed a splashy assignment as the the video solution for gorin.jp, the exclusive provider of online coverage of the Summer Olympics.  gorin.jp is backed by the major Japanese broadcasters. Here’s the company’s press release issued this evening. For an […]

PALO ALTO — The cost of Flash servers, Adobe’s proprietary software which publishers use to stream the majority of video around the globe, has dropped in cost by some 90 percent as Adobe moves to maximize its marketshare, says Jim Guerard, who heads up the Flash business at Adobe Systems.  The initiative, announce late last […]

Wow, great to read that our fellow video bloggers are gaining some attention as trend setters.  The  New York Times Style section’s front-page story, by Alan Salkin, features a feature about a big bash organized by IgniteNYC.   

It was striking to hear William Randolph Hearst III, grandson of the great media baron, say of traditional media at our Stanford roundtable last week: "I don’t think they should have a monopoly on how I surf for news." He went on to say that citizen journalism is "well underway," but that traditional media still […]

MG Siegler over at VentureBeat has the story this morning about Skyfire, a new browser for mobile devices.  VentureBeat is giving away 100 invitations to try the new browser in private beta trials, MG writes in his post.

Chinese video sharing sites like Tudou and Youku are proliferating and growing quickly. Recent data has shown that China now has 253 million Internet users–more than any other country. So, how are these sites kept from publishing what the government might see as inappropriate? They have internal censors, says veteran China watcher Rebecca Fannin, author […]

Believe it: There will be a subscription model for online video.  paidContent’s Joe Weisenthal reports today that TheStreet.com will soon experiment with a subscription model for online video.  Surely more publishers will follow as advertising opportunities are limited and some will pay a subscription price to watch video content.  How to get users to sign […]

Whether or not the McCain campaign’s “Is He Ready to Lead” video will help or hurt his campaign is hard to say, but it is surely a hit.  Uploaded yesterday, the video has garnered about 1.1 million views as of 10 p.m. Eastern time on 7/31.

When it comes to online video innovation, "big media is the tail of the dog," says Rich Moran, a partner with Venrock, the venture investing fund of the Rockefeller family.

While millions of individuals are uploading videos to YouTube, the integration of citizen journalism into mainstream media has not yet happened on a large scale, says Phil Bronstein, former Editor and current Editor at Large of the San Francisco Chronicle.  Phil was a panelist at the Beet.TV online video roundtable last week at Stanford. We […]