Mediahub
Treat Creators as Cultural Partners, Not Marketing Tools: MediaHub’s Miller
For some brands, the tactic of working with “influencers” may have morphed into “creator” partnerships – but, still, too many are viewing the relationship mechanistically. That’s the view of Aaron Miller, head of influencer and activations at MediaHub Worldwide. In this video interview with Beet.TV, he said the best collaborations arise when brands genuinely respect […]
Mediahub’s Piner: TV Advertising Requires a “Human-First” approach
Too often, media buyers see potential customers as ‘users’ or targets.’ They forget that advertisers are in the business of telling stories to real people. That’s the assessment of Michael Piner EVP, Advanced Advertising Mediahub. “The idea here is, that we’re trying to get to humans. Not screens, not platforms. Humans,” he told Beet.TV. “Their […]
The Multi-Currency World Is Really Here: Mediahub’s Piner
SAN JUAN, PR — After much talk, the era of multi-currency TV planning may really be dawning. That is just in time for an industry that is seeing more and more publishers light-up advertising channels. In this video interview with Beet.TV, Michael Piner, EVP, Advanced Advertising, Mediahub Worldwide, says what is changing. Embracing ads “You […]