Megan Jones

For Digitas North America’s Megan Jones, contextual AI is unlocking a new era in which brands can engage audiences with unprecedented relevance. Context has always been a key consideration for advertisers. But, whilst context used to be somewhat up to interpretation, AI is now supercharging marketers’ ability to understand it. “It’s a pretty empowering moment […]

The rapid shift in people’s television viewing habits in the past couple of years has escalated demands for more accurate measurement of that activity. Marketers and media companies seek an advertising currency to set a value for viewership of traditional linear television and newer streaming services. “The investment behind linear still remains quite high compared […]