Megan Pagliuca

CANNES – Commerce and retail media are poised for expanded reach as they continue to scale up among bigger audiences. Despite a significant surge in recent years, marketers and media owners have only skimmed the surface of the full-funnel potential. This discusses how the key to scaling and seizing more of this opportunity lies in […]

CANNES – Omnicom Media Group, a unit of the advertising holding company, announced partnerships with Instacart, Amazon, The Trade Desk and TikTok that aim to help brands reach target audiences while supporting e-commerce. The collaborations also seek to build on the growing segment of influencer marketing. “The opportunity with all of these partnerships is the […]

LAS VEGAS – Two of the biggest areas of advertising growth are influencer marketing and retail media networks, both of which promise to help brands break through the clutter and ultimately drive sales. Omnicom Media Group, the media-buying arm of holding company Omnicom Group, announced several initiatives to support clients with these opportunities. “Influencer marketing […]

The rapid evolution of the digital landscape, with new channels like Connected TV (CTV) and retail media, demands a multi-faceted planning, buying and measurement approach that, for many, adds up to fragmentation and labor. That is why many in the industry go on advocating for standardization. For Megan Pagliuca, Chief Activation Officer, Omnicom, the solution […]

CANNES — Omnicom used Cannes Lions to announce a slew of digital ad partnerships and its own new retail media initiatives. The agency group launched Omni Commerce, an “orchestration solution” for retail media. In this video interview with Beet.TV at Cannes, Megan Pagliuca, Chief Activation Officer, Omnicom Media Group, talks about the announcements. Connecting Commerce […]

MIAMI – The United States is becoming more multicultural and diverse, pushing marketers to find ways to make their brands relevant to consumers such as younger people with growing spending power. Women have a key role in this transformation as businesses value their insights and leadership. “Leaders are looking to work with people that are […]

LAS VEGAS – Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. Omnicom Media will be able to combine audience data from […]

More retailers are selling advertising space on their websites, giving brands a way to reach consumers when they’re most ready to shop. Merchants that have gathered customer data have a rich source of information that helps brands to figure out which consumers can be targeted for conversion, similar to how direct-to-consumer (DTC) marketers behave. “If […]

CANNES  ̶  Omnicom Group announced collaborations with Walmart, Amazon, Kroger and Instacart as the agency seeks to help marketers with their advertising strategies in the growing field of retail media. “We are the first agency holding company that has a partnership with Walmart,” Megan Pagliuca, chief activation officer at Omnicom Media Group, said in this […]

Connected TV promises to revolutionize the way that TV ads are bought, sold and consumed. Getting there is proving a little more difficult. Emarketer forecasts US CTV ad spend growing 50% in 2021 to $13.41 billion. But a leading media agency says more could be unlocked if the industry came together to iron out kinks. […]

SANTA BARBARA — Recent seismic shifts in digital advertising, instigated largely by privacy concerns, are having a profound impact on the economics of digital advertising – and more is on the way. That is according to one ad agency exec charged with data oversight. In this video interview with Beet.TV, Hearts & Science chief data […]

The collection of modern, automated ad trading practices known as “programmatic” may seem to sit squarely with natively digital media and with on-demand video. But, little by little, other platforms are getting lit up with these new tricks, too – even good ‘ol linear TV. “On the linear side, (we) really have been focused on […]