Meghan Johnson

Advertisers face a significant challenge as technology gives consumers more control over how they access media content amid an ever-expanding universe of choices. However, the digitization of media content also gives advertisers more tools to reach audiences with greater precision and a higher likelihood of a positive business outcome. In this panel discussion, several experts […]

CANNES — The emergence of generative AI could revolutionize how brands create and target ads in connected TV (CTV), according to one of the world’s largest snack companies. Mondelēz International, whose brands include Oreo, Cadbury and Trident, has been impressed at the development of CTV advertising capabilities over the last couple of years. “At Mondelēz, we […]