mexico

FORT LAUDERDALE — Mexican viewers are flocking to mobile screens – but not all advertisers are following suit, according to one leading broadcaster. “We see between 60% and 70% of the traffic coming through mobile,” says Azteca chief digital officer Diego Leonel De Cervantes. “The government is pushing a lot to have broadband for people – […]

LAS VEGAS — Kicking off its new year, digital video tech outfit Rovi announced it has been contracted by Mexico’s América Móvil to provide its guidance, search, recommendations and metadata products to the broadcaster. The year ahead heralds further development, says Rovi’s corporate strategy EVP Julian Lighton. “You’ll see us expand in to Europe and further parts […]