MGM
With Interactive TV Ads On The Upswing, Hulu Sees ‘Inflection Point’
Driven by a combination of marketer uptake and viewer expectations, the use of interactive television ads is surging at Hulu. So much so that “I feel like there’s a bit of an inflection point for interactive ads in TV,” says SVP of Advertising & Sales Peter Naylor. “We’ve been working with people like BrightLine for […]