Michael Kassan
Wearable Technology New Opportunity for Marketers, MediaLink CEO Says
LAS VEGAS — Keep an eye on developments in wearable technology as that’s a field ripe for marketing innovation, says Michael Kassan, Chairman and CEO of MediaLink, a media consulting firm, in an interview with Beet.TV at CES. “CES allows important conversations between marketers and manufacturers, which can help in delivering the new technology. This year at […]
Marketing Decisions Moving to Company Technology Officers, Medialink’s Kassan
COLOGNE — Marketing decision are becomingly increasingly technology driven and that creates challenges for companies who have long relied on the role of marketing executives, says Michael Kassan, CEO of the U.S. media advisory firm Medialink, in this interview with Ashley J. Swartz for Beet.TV We spoke with him last week at the AOL booth […]
Dispatch from Cannes Lions: MediaLink’s Michael Kassan Moves to Front and Center
CANNES – Michael Kassan, CEO of the LA/NY-based MediaLink, a highly influential media and technology consulting firm, has emerged as one of the Cannes Lion’s most important players, hosting the the week’s most in-demand party and programming five days of sessions in the convention center, principally with the firm’s clients. We spoke with Kassan this week […]