Michael Kuntz
Transparency in Programmatic CTV Is Crucial for Advertisers: Spectrum Reach’s Michael Kuntz
CANNES – The automated buying and selling of digital advertising can be frustrating for marketers who want to ensure their media spending generates results. Some of these challenges are evident in the programmatic marketplace for connected-television advertising. “The number one thing that we find that comes up from a buyer perspective is transparency,” Michael Kuntz, […]