Michael O’Connor

NEW YORK — AOL On operations VP Michael O’Connor used Beet.TV’s Video Ad Effectiveness Summit to call on analytics firms to give advertizers more insight about likely wasted spend. O’Connor said: “Sticker shock is driven by waste … metrics are still inefficient because they only measure a campaign after the campaign’s launched … the publishers hate […]

NEW YORK — One common thread to emerge at Beet.TV’s Video Ad Effectiveness Summit was how the new reality of online video consumption today is calling producers and measurers alike to reinvent their in-house toolsets. “Research used to be figuring out what worked and what didn’t work after something ended,” Nielsen client services SVP Andrew Feigenson told […]

NEW YORK — AOL’s ambitious video operation, AOL On, doesn’t need to operate a proper TV network – because it’s digital-only original shows are already proving effective, says an exec from the outfit. “We see a lot of effectiveness when there’s something uniquely digital about it,” AOL On operations VP Michael O’Connor tells Beet.TV’s Video Ad […]