MICHAEL Rubenstein

Machine learning is emerging, alongside artificial intelligence, as one of the tech trends of 2017. But one advertising technology provider says earlier investments in the technology are now bearing fruit. Asked about his company’s commitment to machine learning, AppNexus president Michael Rubenstein tells Beet.TV, in this video interview: “We’ve made deep, deep investments at AppNexus over […]

CANNES — Twelve months after it launched an ability for advertisers to introduce custom logic to ad buying, AppNexus claims 25 clients are using the tool. Last year, the ad-tech platform bowed AppNexus Programmable Bidder (APB), a way for buyers to connect with AppNexus via API. One part of that was Bonsai –  a way to let  advertisers “decide […]

LAS VEGAS — In the last few years, advertisers have become accustomed to finely targeting web and email marketing for distinct consumers. Now they want to do the same with online video, which itself is reinventing traditional TV. That’s the assessment of one exec in the thick of the ad-tech explosion, who says customers have more choice […]

“Programmatic” methods of buying and selling digital advertising space have come a long way since they were used only to shift un-loved banner slots. “What started as a fringe trend in the digital advertising space is now taking over the entire industry,” AppNexus president Michael Rubenstein tells Beet.TV in this video. “Programmatic is eating the media world. […]