Microsoft Advertising

Consumers say they like seeing ads that are tailored to their needs, but they also don’t like the idea that they’re being spied upon as they spend time with media. Technology giants have worked to solve this issue, including Microsoft Advertising with its Ad Selection API that seeks to help advertising work better both for […]

When Microsoft launched its Copilot AI assistant in 2023, it included a personalized advertising element based on picking up commercial intent from user conversations. The results were promising. Blending AI chat with ads is potentially difficult territory. But, after a recent update, the company’s advertising division is more sure than ever that the two can […]

AMENIA, NY— A Googler who recently left to head up a Microsoft Advertising division says she was inspired by Microsoft’s leadership, audience and product offering. Wendy MacGregor, VP of Global Media & AdTech Solutions, who recently joined the company from Google, says she was drawn to growth and building opportunities. “We also have an incredibly high quality […]

CANNES — Just 18 months since its inception, generative AI has rapidly evolved from a topic of excitement and possibility to a tool being actively experimented with and implemented by the advertising community. “Last year at this time, generative AI was only six months old. And so people were talking about the possibilities, the potential, the […]

CANNES — For the advertising industry, the boom in video game advertising has always seemed to be just around the corner. But the world of gaming is already rapidly evolving, and with it comes a massive opportunity for advertisers to reach a highly engaged and loyal audience. With 3.4 billion gamers worldwide, the potential for […]

MIAMI — What would you do with advertising if you had one of the world’s leading large language models at your fingertips. Amanda Richman would balance AI with humanity. The former Mindshare North America CEO joined Microsoft Advertising as VP, Global Media Sales, in March 2024, just as advertising interest in AI was piquing. Microsoft, […]