mike baker

The growing audience for connected TV (CTV) programming is creating more opportunities for advertisers to reach consumers, especially younger people who have been early adopters of the latest video technologies. However, advertisers also face challenges in viewing activity. CTV Has Room For Improvement in Ad Pods Mike Baker, investor and strategic advisor Differences in the […]

The emerging world of connected TV (CTV) advertising often seems to create as many challenges as it does opportunities. Case in point – the ability to target ads in CTV also creates new management tasks around the traditional TV ad “pod”. That is according to one seasoned video ad-tech exec. In this video interview with […]

SAN JUAN — If you listen to the tech crowd and if you look at some of the consumer behavior, TV is “dying”. But, if that is the case, how do you explain Netflix? Many executives in the industry have long since moved on from using “TV” to describe the box in the living room connected […]

The core problem of executing advanced or converged television targeting is deciphering consumer device identity, and that’s exactly why direct-to-consumer brands are flocking to it. And, dataxu’s Mike Baker predicts in the walkup to CES 2019, more of the biggest agencies will join in this year, as have many small and mid-size agencies. “What’s different […]

SAN JUAN, Puerto Rico—There’s lots of industry talk about data being the “connective tissue” that can unify advertising buys across various channels. But while many hurdles currently prevent brands and agencies from normalizing the execution of buys across linear and advanced television, data is already playing a key role, according to dataxu CEO Mike Baker. […]

There’s “a huge market opportunity” in local television for dataxu, whose TotalTV linear-digital audience offering is powering Hearst’s new Hearst Anyscreen platform, says dataxu’s Mike Baker. Hearst’s TV footprint spans 39 states where the company is now selling connected TV in conjunction with the same linear audiences for local TV, the Co-Founder, President and CEO […]

The bears are circling traditional TV. With a continual digital migration, traditional TV ad spending entered last year entered what is forecast to be three years of downturn. By most definitions, that is a recession. But Mike Baker thinks it doesn’t have to be this way. The CEO of ad-tech firm dataxu thinks digital and linear […]

LONDON — The last couple of decades have been marked out by a rapid focus on digital media business models. Now digital is joining up with other media channels. But Mike Baker wants them all to blend together entirely. “The digital migration is not complete until it disappears,” says Baker, chief of DataXu, an ad-tech vendor bringing data science […]