mike bologna
Addressable TV will Provide Unprecedented Granularity, SMG’s Scheppach
CANNES — So-called “addressable TV”, in which TV sets can now speak back to broadcasters, are tantalizing with the promise of household-level ad targeting. But addressable TV is not just about more refined TV targeting – the device in the living room is one platform that will feed in signals to an overall system which will produce […]
GroupM’s Modi Media Hones In On TV Targeting
AT SEA OFF THE COAST OF FRANCE — GroupM has put its money where its mouth was by creating a unit dedicated to using new-wave technologies to target TV ads, says the man put in charge of the group. “Being able to utilize the technology that’s been installed in set-top boxes to identify households and […]