Mike Zinsmeister

Local TV could be surprisingly effective for marketers – if only they had an effective way to buy the right commercial spots quickly, easily and with control. That is the view of a company that has long offered the infrastructure for local TV networks’ ad management around the US. But now WideOrbit wants to service […]

It is the company that has long offered the infrastructure for local TV networks’ ad management around the US. Now WideOrbit wants to service ad buyers, too. The San Francisco-based company offers a software platform that handles scheduling, billing, content management and invoicing for mostly local TV ads. “It really is the infrastructure of the […]