MIP
ExMachina Introduces ‘Made For Second Screen’ Initiative At MIPTV
CANNES — Second screen applications and technologies are becoming increasingly popular. ExMachina CEO Jeroen Elfferich says statistics are showing that up to 20 percent of television viewers will “gladly pick up a device and participate” if they are prompted to. Beet.TV spoke with Elfferich at the MIPTV Conference in Cannes to find out more about […]