Mobile Advertising

BARCELONA  — We’re not just in a “mobile-first” world when it comes to advertising, according to mobile ad network InMobi – smartphone adoption is changing the very nature of ad planning and buying. “People don’t even realize how disruptive mobile is going to be around their media buying,” says InMobi’s global alliances GM Anne Frisbie. […]

PALM SPRINGS, CA — Many mobile ad spending numbers consider smartphones and tablets together. After all, each is more portable than a desktop PC. But not for multi-screen video ad tech firm boss Joe Apprendi. “I’d argue mobile is a state of a device – you’re either in motion or you’re at rest,” says the […]

PALM SPRINGS, CA – As mobile use accelerates, so does the opportunity for brands.  While content viewed on the “mobile web,” mobile devices using a browser has many of the same elements for advertising including cookies, the big challenge now is to get deeper analytics around mobile use via Apps, says Cary Tilds, Chief Global […]

Just a couple of years ago, mobile advertising barely figured on agencies’ radars. Now it’s front-and-center – and set fora bright future as the Internet Of Things blurs the line between utility and marketing, says one exec. “Mobile never had a seat at the table, I wasn’t even included in upfront conversations,” Starcom Worldwide’s SVP and […]

Jun Group is a video advertising platform on the move after raising $2.5 million in debt funding last month – and one direction it’s moving is mobile. The New York-based outfit helps brands place video ads and sponsored content on Jun’s network of premium web publishers like Business Insider and CNN. “Seventy percent of the […]

VIEQUES, PR – Taboola, the fast-growing content recommendation engine, which displays some three billion suggested thumbnails on Websites and mobile apps on a daily basis, is finding that 20 percent of its traffic is coming from mobile devices, says CEO Adam Singolda, in this interview with Beet.TV Taboola, which had started as a content discovery […]

VIEQUES, PR –  As mobile devices have become the first and most frequently used personal digital device, media decisioning needs to move to a “mobile first” strategy, explains Adam Shlachter, Head of Media Activation for Digitas in North America, in this interview with Beet.TV He also speaks about the opportunities content marketing for brands and […]

VIEQUES, PR – Mobile advertising is showing great promise with interactive, cross-platform projects in projects such as P&G’s “Proud Sponsor of Moms”  around the Sochi Olympics, explain Erin Kienast, SVP,  Director of Mobility at Starcom Worldwide, in this interview with Beet.TV. She says without interactivity, which allow users to participate in content creation via video […]