mobile games

Mobile games are often ripe for programmatic advertising. But the mobile ad space has been rocked over the past few years, as Apple and others have cracked down brands on tracking consumers across different apps. Zynga has found gamer behavior to be a viable alternative solution. “I think mobile has the most traditional ad opportunities […]

BARCELONA — The developer behind some of the biggest mobile social games is offering to help others monetize their apps. “We are taking on third-publishing – that will change our model,” says James Peng, head of user acquisition and monetization at Redwood City, California Dragon Story and Bubble Mania developer Storm8. “We’re helping to launch games […]