Mohamed Abdelsadek

AMENIA, N.Y. – As television becomes more digital, advertisers are seeking to measure the effectiveness of their campaigns in ways that can be compared to their online efforts. Payments giant Mastercard has a role in this process. “We’re able to help identify that a specific ad is able to have a lift and an impact […]

Increasing regulation and consumer demand for better privacy protections are forcing advertisers to adapt how they measure the effectiveness of their campaigns. But there are ways to improve measurement accuracy while remaining privacy-compliant, regardless of whether explicit consumer consent is obtained. One of the world’s leading financial services company’s is attending Beet.TV’s latest Beet Retreat […]